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Business Process Co-Pilot for Audience Engagement
Leading media conglomerate in India, pioneering in digital news wanted to improve audience engagement across multiple online properties.
Business Process Co-pilot
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Business Process Co-Pilot for Audience Engagement
Leading media conglomerate in India, pioneering in digital news wanted to improve the audience engagement across multiple online properties.
A content recommendation system was developed for five digital properties, to offer personalized content suggestions to website/app/platform users. The recommender system algorithm was trained using a combination of unsupervised machine learning and reinforcement learning. It provided content suggestions upon processing live, click-stream data.