THE PROBLEM

In telecom industry, customer behavior is influenced by several external factors like new phone launch, festivals, time of the year etc. making it difficult to predict likelihood of retention.

THE SOLUTION

Findability.AI’s, proprietary self-learning, multi-modeling AI technology predicted customer churn based on CRM information, plan details, usage, and billing.

Findability.AI also analyzed unstructured content for chat bots and emails and accounted for reported malfunctions/defects while predicting churn.

THE SUCCESS

Customer base was divided in sub-groups and the client could fine-tune promotional offers for customers at the highest risk of churn.

Client formulated pre-emptive strategies for churn caused by external events.