AI Insights for Brand Marketing

People Analytics Customer Persona Coversational Computing

Drive brand engagement with a more complete picture of customer needs, preferences, and values

Digital Body Language

Extract meaning from unstructured, self-authored content from repositories such as surveys, emails, CRM, etc.

Interpret the intentions of customers through their active and passive online actions

Customer Personas

Recognize and assess personas of teams, departments, and inApply cognitive analytics to identify the personality traits, needs and values of customers, using the information to build customer personas

Recognize distinct groups of customers and differentiate each group’s characteristics

Recruit, Retain and Grow

Facilitate brand promotion by targeting communication to specific persona groups

Increase engagement by understanding customer behaviors

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