AI Insights for Brand Marketing
Drive brand engagement with a more complete picture of customer needs, preferences, and values
Digital Body Language
Extract meaning from unstructured, self-authored content from repositories such as surveys, emails, CRM, etc.
Interpret the intentions of customers through their active and passive online actions
Customer Personas
Recognize and assess personas of teams, departments, and inApply cognitive analytics to identify the personality traits, needs and values of customers, using the information to build customer personas
Recognize distinct groups of customers and differentiate each group’s characteristics
Recruit, Retain and Grow
Facilitate brand promotion by targeting communication to specific persona groups
Increase engagement by understanding customer behaviors
